With 20 students from different nationalities and 3 different disciplines This project explored the future connection between tribes from all over the world and contemporary music movements. We had to create a vibrant contemporary & sustainable fashion brand within a period of three weeks. We created REMEDY

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"Humankind has neglected to address the alarming growth of mental illness in our society and environmental destruction for too long. The World Health Organization predicts that by 2030 this will have worsened and depression will be the number one disease in the world. Therefore, our concept aims to heal the modern problems of disconnection, anxiety and loneliness. 

 

Our remedy is to look deeper into humanity. Like the Dropka tribe, we aim to be more in touch with nature and ourselves. Reggaeton inspires us to do this in a way that expresses freedom and acceptance of themself by letting go. We aim to counteract negative emotions through colour psychology, symbolism and the triggering of other senses like smell."

 

I was part of the branding and visual design team. I organized the photo and video shoot and assist. I wrote the scenario's of our fashion film and edited it. This project took a lot of teamwork, determination, event management  and time panning. 

 

the 3 week project ended with a sold out fashion show at... And our 3d exhibition was showcased for 2 months at the OSCAM building.